Users will soon have a fresh option that allows them to lessen the amount of AI-made media appearing in their timelines. This move comes as the platform announced that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale launch. This shift aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this material is considered mass-produced AI material, a phrase for inferior, mass-produced content that is often nonsensical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, including digital art to science explainers, and we aim to provide users the ability to adjust the amount of that, based on their own preferences,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its service tagged as AI-generated. Overall, more than 100 m media items are added to the platform every day, making AI-generated material a limited portion of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the volume of AI-generated videos they watch by accessing the topic control option in the app and picking the AI content topic. Further subjects that currently be adjusted under the setting cover news, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules mandate users to tag “realistic” AI-generated content, and it bans malicious deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the service will henceforth add an “AI-made” watermark to content produced via its own AI tools, or detected by an collaborative effort for identifying content made by AI. This measure is designed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2 million AI literacy fund for experts and institutions to produce educational content about ethical AI use. This initiative will benefit charitable organizations specializing in educating coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, amid controversy over proposals to make redundant numerous content moderators in the UK. The company is expected to eliminate hundreds of positions in its trust and safety team in London, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would remain essential, but automated tools can shield workers by removing the most graphic content before it has to be seen by people. The platform announced a significant reduction in shocking and graphic content seen by human moderators over the past year due to intervention by its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
